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  • McDonald’s Ends Their “Create Your Taste” Campaign

    Operational simplicity has prevailed over customization. McDonald’s said it has ended its “Create Your Taste” customization platform in the U.S. in favor of the simpler “Signature Crafted Recipes” platform that it began testing in San Diego in February. The story was first reported by Business Insider. The “Create Your Taste” (CYT) platform uses kiosks where Read More »